We're solving the visibility crisis that's costing brands millions in lost revenue—because great products shouldn't disappear where customers look.
The Problem
In late 2023, I noticed something strange. Brands with incredible SEO—#1 rankings, strong content, healthy traffic—were completely invisible in ChatGPT and Perplexity.
I tested 100 customer queries for a client. Their brand appeared in 8 of them. Eight out of 100.
AI platforms were choosing which brands to recommend, and most brands had no tools to measure or fix it.
Our Mission
Every day, millions of customers ask AI platforms questions that drive purchase decisions. AI gives them answers, recommends brands, and decides who gets seen.
We built Fokal to give brands visibility into this new layer—across AI platforms, media coverage, comparison engines, and every other place customers actually look.
How We Work
Every decision we make is guided by these core values.
No black boxes. Every gap comes with the exact query, platform, and reason. You understand every problem we find.
We test thousands of real queries and track actual appearances. When we say you have a gap, it's because we found it in the wild.
Insights without action are worthless. Every gap comes with specific, prioritized fixes you can implement today.
Leadership
After a decade in fintech and startups like Plus500 and Stake, I saw how quickly visibility can shift when technology changes. Along the way, I built side projects that grew purely through SEO and SEM, learning how visibility drives trust and adoption.
When AI search began reshaping how people discover brands, I recognised the same visibility problem I'd faced before, only on a bigger stage. That's how Fokal started — a way to see where your brand disappears online and how to fix it.
Harry brings deep experience in data engineering and analytics strategy, helping shape how Fokal collects, structures, and interprets visibility data.
With over eight years across Tabcorp, Spark Foundry, and HAMA Data, he has built scalable data pipelines and analytics processes for high-growth companies.
At Fokal, Harry ensures our insights are powered by clean, reliable, and scalable data foundations.
Impact
The Future
Today: Finding visibility gaps across AI platforms, search engines, and media coverage.
Tomorrow: Real-time monitoring, automated optimization, predictive gap detection.
Every brand should know where they stand—and how to improve.
Join brands who are closing their visibility gaps with Fokal.
