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Practical guides on getting found in Google and AI search.
Featured guide · 26 chapters
AI SEO: The Definitive Guide to Getting Cited in AI Search
The complete Fokal guide to ranking in ChatGPT, Perplexity, and Google AI Overviews. Updated monthly.
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Schema Markup for SEO: The Complete Guide
Learn which schema types matter for rich results and AI citations. Covers JSON-LD implementation, Product and Organization markup, and how structured data feeds the Knowledge Graph.
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Google Maps SEO: How to Rank in the Local Pack
How to rank in Google's Local Pack. Covers the three ranking factors, step-by-step GBP optimisation, reviews, photos, and posts for Australian service businesses.
seo
SEO for Small Business: The Australian Guide
A practical SEO guide for Australian small businesses. Covers the 20% of actions that drive 80% of results: Google Business Profile, keywords, site speed, and local search.