# Fokal

> Fokal writes the content, handles the outreach, and fixes the technical stuff. You just publish.

Fokal is an AI agent that helps brands get found on Google and AI search (ChatGPT, Perplexity, and Google AI Overviews) at a fraction of the cost and time of an agency. It runs AI-visibility audits, writes SEO content, builds backlinks, and fixes technical SEO. Fokal also exposes an MCP server so agents can publish and manage content directly; see /.well-known/mcp/server-card.json.

## Core

- [Homepage](https://www.fokal.com/): What Fokal does and how it works.
- [About](https://www.fokal.com/about/): The team and mission behind Fokal.
- [Pricing](https://www.fokal.com/#pricing): Plans and pricing.

## Guides

- [AI SEO](https://www.fokal.com/ai-seo/): How to get found in ChatGPT, Perplexity, and Google AI Overviews.
- [SEO by industry](https://www.fokal.com/seo-for/): SEO playbooks for specific industries and professions.
- [Local SEO](https://www.fokal.com/local-seo/): Getting found in local search and Google Maps.
- [AI SEO research](https://www.fokal.com/ai-seo-research/): Data-driven research on how AI search engines find and cite sources.
- [Platform SEO](https://www.fokal.com/platform-seo/): SEO guidance for specific website platforms.

## Tools

- [Free SEO and AI-visibility tools](https://www.fokal.com/tools/): Free tools to check and improve your visibility.
- [Backlinks](https://www.fokal.com/backlinks/): Earn backlinks inside and beyond the Fokal network.
- [Directory](https://www.fokal.com/directory/): The Fokal company directory.
- [Ahrefs alternative](https://www.fokal.com/ahrefs-alternative/): How Fokal compares as an alternative to Ahrefs.

## Proof

- [Case studies](https://www.fokal.com/case-studies/): Real results from brands using Fokal.

## Legal

- [Privacy Policy](https://www.fokal.com/privacy/)
- [Terms](https://www.fokal.com/terms/)
- [Subprocessors](https://www.fokal.com/subprocessors/)