About the Event
AI search engines like ChatGPT and Perplexity now influence how customers find businesses. Many businesses still rely only on traditional SEO. As a result, AI tools often show missing or incorrect information.
This roundtable explains how AI systems collect brand data and the simple steps you can take to improve accuracy.
You Will Learn
- How AI search engines build knowledge
- The most common visibility gaps
- Why details are sometimes wrong or missing
- Ways to prepare your business for AI-driven discovery
The session includes real examples and practical advice you can use right away.
Who Should Attend
No technical background is required.
What You Will Take Away
- Understand how AI sees your business
- Identify common errors made by AI tools
- Learn simple checks to improve accuracy
- Gain insight into new visibility risks
- Receive a short checklist to apply to your own site
Agenda (60 minutes)
About the Host
Patrick Gallagher
Fokal is an Australian platform that helps businesses improve their visibility across AI search engines and large language models. Fokal analyses how AI tools interpret brand information and highlights simple steps that improve accuracy and trust.
Reserve Your Free Spot
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