ChatGPT
OpenAI's conversational AI, the largest AI search surface
At a glance
- Founded
- 2022
- Headquarters
- San Francisco, California, USA
- Status
- Active
- Category
- AI Tools
What it is
ChatGPT is OpenAI’s conversational AI product, available on web, mobile, and through the OpenAI API. With browsing enabled, ChatGPT performs live web searches and synthesises answers using a mix of model knowledge and current web sources, citing them inline.
Why it matters for visibility
Being recommended in a ChatGPT answer is now one of the highest-value mentions a brand can earn — it places the brand directly in front of the user at the moment of consideration, with the implicit endorsement of the assistant. ChatGPT pulls from a different blend of signals than Google: content depth, structured data, brand entity recognition, and authoritative third-party citations all matter more than traditional ranking factors.
Pricing
Free tier with GPT-4o mini access. Plus is $20/month, Pro is $200/month, and Team and Enterprise plans are available for organisations.
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