Case studies

How we work on visibility problems, including our own.

case-study

How Re. went from invisible to cited by ChatGPT, Perplexity and Google AI

From 218 monthly Google impressions to 114,677. Here is exactly what Fokal shipped for Re. and what it changed.

Fokal Fokal ·
seo

The Backlink Graveyard: A Domain Rebrand Case Study

We audited 10,000 legacy backlinks from fokal.com's old life as an interior design magazine. Here's what Google actually credits and what we filtered out.

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