Hall AI, the AI visibility platform at usehall.com, is being wound down. In a note to customers, the company confirmed it has been acquired, that Hall will no longer be offered as a standalone product, and that tracking and data collection stop from 13 July 2026. If you have been using Hall to watch how your brand shows up in ChatGPT, Perplexity, and Google AI Overviews, you have a short window to pick a replacement and move before the data goes dark.
This guide covers what is actually happening, what to save before the cutoff, and the best Hall alternatives for different needs and budgets. Full disclosure up front: Fokal is our own tool and it appears in this list, so weigh that section accordingly. The rest of the comparison is written to help you choose the right replacement, whether that turns out to be us or not.
What is happening to Hall
Hall built a solid AI visibility monitor. It tracked brand mentions and citations across eight AI systems, including ChatGPT, Google AI Overviews, Gemini, Claude, Copilot, Perplexity, Meta AI, and DeepSeek, and it earned a real following among founders and marketers watching the shift to AI search.
According to the customer note, Hall has been acquired and the standalone product will no longer be offered. The date that matters is 13 July 2026: after that, your tracking projects stop running and data collection ends. Being acquired is not the same as a company failing, and the team is moving on to something new. But the practical result for you is the same as a shutdown. The Hall dashboard you rely on will stop updating, so you need somewhere else to track from.
What to do before 13 July 2026
Two things, and both take about ten minutes.
First, export anything you want to keep. Once data collection stops, your historical visibility trend, your prompt lists, and your competitor sets are frozen and eventually gone. Pull a CSV or screenshots of your current standing so you have a baseline to compare against later.
Second, write down your tracked prompts and competitors. This is the part people forget. The real value in a monitoring tool is the specific set of prompts you curated and the competitors you chose to benchmark against. Copy that list somewhere safe. Any replacement will have you re-enter it, and you do not want to rebuild it from memory.
No AI visibility tool imports Hall’s historical data, so treat this as a fresh baseline rather than a migration. The sooner you set the replacement up, the sooner its trend line starts filling in.
The best Hall alternatives
Hall’s core job was multi-engine AI visibility tracking: showing you whether AI engines mention and cite your brand, and how that changes over time. The honest question as you replace it is whether you just want to keep watching that number or actually move it. Here are the options worth considering, starting with the one we think replaces Hall most completely, then the strong monitoring-only picks for specific needs.
Fokal: the most complete Hall replacement
Fokal is the one option here that does what Hall did and then closes the gap Hall only showed you. It tracks whether ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode cite your brand for the queries that matter, then turns each gap into action: it drafts the content, ships the schema and technical fixes, and runs editorial outreach, so the number actually moves instead of just getting reported. It is also our own tool, so weigh the recommendation with that in mind. We are including it because it does a job the pure monitors on this list do not, not to pad the list.
Where Hall and most tools on this list stop at the dashboard, Fokal is built around the execution layer. It tracks fewer engines than Hall did, four rather than eight, focused on the ones that drive the most buying intent, and it tracks your Google keyword rankings in parallel because AI engines retrieve from the same indexes. Pricing is a flat $99/month with a 30-day money-back guarantee, which sits below the enterprise monitors on this list and only a little above the budget ones, for a lot more than a dashboard.
Best fit: most Hall users, and especially founders and small teams who want their AI visibility tracked and actually improved in one place, without wiring up a separate content workflow. You can see how your brand shows up in AI search in a few minutes.
Otterly.AI: the cheapest way to keep tracking
Otterly.AI is the cheapest way to keep a monitoring habit going. Its Lite plan is $29/month ($25 on annual billing) for 15 tracked prompts across ChatGPT, Google AI Overviews, Perplexity, and Copilot, with Gemini and Google AI Mode as add-ons, and higher tiers add URL-level GEO audits that score how AI-readable your pages are. The tradeoff is that it monitors and nothing more: you will see the same kind of gaps Hall showed you, without help closing them. We wrote a fuller Otterly AI review if you want the detail.
Best fit: solo operators on the tightest budget who only want a dashboard and are happy to do the optimization work themselves.
Peec AI: analytics depth for agencies
Peec AI is an analytics-first platform trusted by marketing teams and agencies. It tracks a broad engine set (you choose three on the entry plan, from options including ChatGPT, AI Overviews, AI Mode, Copilot, Perplexity, and Gemini) with multi-country monitoring, per-prompt segmentation, and a Looker Studio connector on higher tiers. Pricing starts around €89 (about $95) per month and scales with prompt volume and projects.
Best fit: agencies managing multiple brands who need deep, sliceable analytics and multi-country coverage.
Profound: the widest engine coverage
If you moved to Hall because you wanted to watch every engine, Profound is the enterprise option with the deepest coverage: up to ten platforms including Gemini, Claude, Grok, Meta AI, and DeepSeek, plus a prompt-volume dataset that surfaces the questions real users actually ask AI in your category. Entry pricing is a $99/month ChatGPT-only Starter, with multi-engine tracking from $399/month and enterprise plans custom-quoted.
Best fit: mid-market and enterprise brands that need the broadest engine coverage and can justify the spend.
Also worth a look: AthenaHQ and Scrunch
AthenaHQ (from around $295/month) tracks nine models and comes from a team with Google Search and DeepMind backgrounds, with strong prompt-level analytics. Scrunch (from $250/month) adds something most tools skip: AI crawler monitoring, so you can see when ChatGPT or Perplexity’s bot visits your site and whether the crawl succeeds. Both sit at the higher end and suit larger teams. For the full field, see our roundup of the best AI visibility tools.
How to migrate off Hall in an afternoon
- Pick your replacement from the list above based on budget and whether you want monitoring only or monitoring plus execution.
- Re-enter the prompts and competitors you saved from Hall. This rebuilds the tracking set that made Hall useful in the first place.
- Capture a fresh baseline. Your new tool starts its trend line from today, so screenshot or export your starting position.
- Decide what happens after measuring. Monitoring tells you where you stand. If you want the gaps closed, either brief your team from the reports or use a tool that does the content and technical work for you. See how to get cited by AI for the underlying playbook.
Which Hall alternative fits you
| Your situation | Start with |
|---|---|
| Most Hall users: keep tracking AI visibility and actually improve it | Fokal ($99/month) |
| Cheapest possible monitor, you will do the work yourself | Otterly.AI Lite ($29/month) |
| Agency tracking many client brands | Peec AI (multi-project plus Looker Studio) |
| Widest engine coverage, enterprise budget | Profound |
| AI crawler and bot monitoring specifically | Scrunch |
The honest summary: for most people leaving Hall, Fokal is the most complete replacement, because it keeps the AI visibility tracking you relied on and adds the work to actually improve it, for $99/month. If you genuinely only want a dashboard, Otterly is the cheapest option and Peec is the stronger pick for agencies juggling many brands. But most people started tracking AI visibility to fix it, and fixing it is the part Hall never did. Either way, set your replacement up before 13 July 2026 so your trend line does not end up with a hole in it.
Check how your brand shows up in AI search in a few minutes, or read how AI engines choose brands to understand what actually moves the number.