Ahrefs
All-in-one SEO toolset for backlinks, keywords, and content analysis
At a glance
- Founded
- 2010
- Headquarters
- Singapore
- Status
- Active
- Category
- SEO Tools
- Founder
- Dmitry Gerasimenko
What it is
Ahrefs is one of the longest-running and most respected SEO platforms, known for the size and freshness of its backlink index. The product covers Site Explorer (competitive analysis and backlinks), Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer — covering most workflows an SEO team runs day-to-day.
Why it matters for visibility
Ahrefs is the data backbone for most modern SEO and link-building work. Their Domain Rating (DR) metric is a widely-used proxy for backlink authority, and their content gap analysis is a standard playbook for finding head-term opportunities. For brands tracking organic visibility against AI search, pairing Ahrefs’ backlink and keyword data with AI citation tracking gives a more complete picture than either alone.
Pricing
Paid plans starting at around $108/month for Lite, scaling to enterprise tiers. Free Webmaster Tools available for verified site owners.
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