Semrush
Marketing platform for SEO, advertising, content, and competitive research
At a glance
- Founded
- 2008
- Headquarters
- Boston, Massachusetts, USA
- Status
- Active
- Category
- SEO Tools
What it is
Semrush is one of the largest SEO and digital marketing platforms by user base, publicly listed on the NYSE. The suite includes keyword research, position tracking, site audit, on-page SEO recommendations, backlink analysis, content tools, and PPC research — making it a default choice for in-house marketing teams.
Why it matters for visibility
Semrush’s keyword database and SERP feature tracking are particularly strong for finding zero-volume but high-intent queries — exactly the long-tail patterns that AI engines surface in answers. Its site audit catches the technical issues (schema, indexability, Core Web Vitals) that quietly hurt both Google and AI ranking.
Pricing
Paid plans starting at around $140/month. Limited free tier with daily report and search caps.
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