Frase
AI content briefs and SERP-driven content optimisation
At a glance
- Founded
- 2017
- Headquarters
- Boston, Massachusetts, USA
- Status
- Active
- Category
- Content Tools
What it is
Frase combines SERP analysis, content brief generation, and an AI writer in one tool. Writers paste a target query, Frase pulls the top results, extracts headings and questions, and produces a structured brief — then the in-app editor scores the draft against the brief and the SERP.
Why it matters for visibility
The “answer the questions in the SERP” approach Frase formalises is also the approach that gets content cited by AI engines. Engines like ChatGPT and Perplexity preferentially pull from pages that comprehensively cover the entity and its sub-questions — exactly what a Frase-style brief encourages.
Pricing
Paid plans starting at $15/month. AI writer add-on at additional cost.
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