No Fluff

No Fluff is a B2B generative engine optimization (GEO) agency that helps SaaS, manufacturing, and professional services companies become visible and citable inside AI-powered search tools. Founded by CEO Katie Artz, the agency operates on a services model rather than software, building AI visibility through a combination of structured content, digital PR, and authority-signal work. Their stated goal: make your brand recognizable and recommendable in ChatGPT, Gemini, and Perplexity within 90 days.

The domain no-fluff.co is currently parked. The active company website is nofluffmktg.com.

What it is

No Fluff positions itself as a “done-for-you” GEO partner rather than a self-serve platform. They serve B2B companies at the growth stage who are invisible in AI search today and want a managed path to citations and brand mentions across the major AI engines.

Their core service, the 90-Day AI Visibility Sprint, starts at $30,000 and includes an AI visibility audit (testing how ChatGPT, Gemini, and Perplexity describe your brand today), a full GEO technical setup, citation and authority acceleration, and progress reporting. The agency claims expected outcomes of 50 to 100 percent visibility growth, 5 to 10 new AI citations, and a 20 to 40 percent lift in prompt presence across tracked queries.

Beyond the sprint, they offer a Conversion Engineering package (starting at $20,000 for three months) that focuses on turning AI visibility into pipeline, and an Authority Maintenance retainer that covers ongoing content, PR, and backlink work at tiered pricing.

Why it matters for AI visibility

No Fluff targets the core problem that most B2B brands face in the AI search transition: they have decent Google rankings but zero presence when buyers ask ChatGPT or Perplexity “what’s the best [category] tool?” AI engines pull from a different signal set than traditional Google ranking. Structured content, cited authority, third-party mentions, and schema markup all influence AI answer selection in ways that pure link-count SEO does not.

The agency’s approach maps directly to this gap. Their GEO roadmap covers technical setup (structured data, crawlability for AI agents), content restructuring for AI readability, and PR-driven authority signals that give AI models evidence to cite the brand. This is the same framework that tools like Fokal automate for teams who want continuous AI visibility tracking and content production rather than a one-time agency sprint.

For brands evaluating the space, the distinction matters: No Fluff is a professional-services engagement with a defined start and end, while software-driven alternatives offer ongoing monitoring and iteration. Understanding how AI engines choose brands is the prerequisite either way.

Pricing

No Fluff does not publish an open pricing page, but verified pricing from their services page is as follows:

Service	Starting Price	Duration
90-Day AI Visibility Sprint	$30,000	3 months
Conversion Engineering	$20,000	3 months
Authority Maintenance	Varies by tier	Ongoing

Prospects engage via a discovery call rather than a self-serve checkout. The agency is US-focused, serving clients in SaaS, manufacturing, supply chain, and professional services.

Who it is for

No Fluff is best suited for growth-stage B2B companies in SaaS, manufacturing, supply chain, or professional services that have budget for a managed engagement and want structured accountability. If you need a GEO baseline quickly and your team lacks the internal capacity to build it, a 90-day sprint can establish the foundation faster than building in-house.

Teams who want to understand the underlying mechanics before buying a managed service will benefit from reading how to get cited by AI and exploring GEO tools that allow more hands-on iteration. For brands tracking their own AI citation performance over time, AI visibility tracking software gives continuous data that a one-time audit cannot.

The directory lists other tools and agencies in this space if you want to compare options before committing to a managed engagement.