Perplexity
AI search engine that answers questions with cited sources
At a glance
- Founded
- 2022
- Headquarters
- San Francisco, California, USA
- Status
- Active
- Category
- AI Tools
- Founders
- Aravind Srinivas, Denis Yarats, Johnny Ho, Andy Konwinski
What it is
Perplexity is one of the three major AI answer engines that brands need to rank in, alongside ChatGPT and Google AI Overviews. Unlike a traditional search engine, Perplexity returns a generated answer to a question with inline citations to the sources used to construct it. Users can follow up with conversational refinements, and the product keeps the citation trail visible the entire way through.
Why it matters for visibility
For brands, Perplexity is one of the highest-leverage citation surfaces in AI search. Citation in a Perplexity answer means appearing next to the synthesised text rather than buried in ten blue links. The engine pulls heavily from authoritative sources, structured data, and well-organised web pages — making technical SEO and clear, citable content the dominant levers for getting picked up.
Pricing
Free tier with limited Pro searches. Perplexity Pro is $20/month with access to more advanced models, larger file uploads, and Pro searches.
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