Plausible Analytics

Privacy-friendly, lightweight Google Analytics alternative

plausible.io

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At a glance

Founded
2018
Headquarters
Tallinn, Estonia
Status
Active
Category
Analytics
Founders
Uku Täht, Marko Saric

What it is

Plausible is an EU-hosted, GDPR-compliant analytics platform that does not use cookies and does not collect personal data. The dashboard fits on a single page, the script weighs less than 1KB, and the data model is intentionally simple — pageviews, sources, devices, and goals.

Why it matters for visibility

Plausible’s referrer reporting includes AI engines (chatgpt.com, perplexity.ai, claude.ai, gemini.google.com), making it one of the easiest ways to see whether AI search is actually sending traffic to your site. For brands focused on GDPR compliance and lightweight performance, it removes the cookie banner overhead that hurts both UX and Core Web Vitals.

Pricing

Paid plans starting at $9/month. Self-hosted version is free and open-source.

See how your brand shows up in AI search.

We’ll scan your site and show you exactly where you’re visible, where you’re missing, and what to do first. Takes about 3 minutes.

Free · No card needed · 3 minute scan

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