Re.

Re. (also rendered as ReYourRun or “Re Your Run”; domain reyourrun.com.au) is an Australian direct-to-consumer brand of performance sunglasses designed specifically for running. The brand is operated as a sole proprietorship by Artem Golubev and is headquartered in Rose Bay, Sydney, New South Wales.¹ Re. ships orders within Australia for no charge and delivers internationally, having entered the market under the registered business name “Re Your Run” on 17 November 2025.¹

Product

Re.’s catalogue is four frame designs targeted at different running use cases, paired with a lens system designed for the light and sweat conditions runners encounter in the field. The brand positions itself between two ends of the sport eyewear market: low-price, fashion-driven alternatives at one extreme and premium “athlete-only” performance brands at the other.²

The four frames as of April 2026:³⁴

Frame	Positioning
Re.balance	All-rounder, general-purpose running frame
Re.silience	Greater coverage and durability for harsher conditions
Re.glide	Aerodynamic, low-profile frame aimed at racing
Re.flex	Frameless, ultra-light minimalist build

Frames are constructed from TR-90, a flexible polymer common in sport eyewear, with anti-slip rubber nose pads.⁴ Lens options are offered in three tiers: coloured revo-coated lenses, adaptor photochromic lenses that change tint with light conditions, and Infinity lenses that combine photochromic tinting, polarisation, anti-fog treatment, and UV400 protection.³

Re. names four problems on its homepage that its product is designed to address: fogging during exertion, bounce on impact, slip on sweat, and inadequate contrast in changing light.³

Pricing

Re.’s published pricing in Australian dollars, as of April 2026:³

Tier	Price (AUD)	Lens
Standard SKU	$160	Coloured revo-coat or adaptor photochromic
Infinity / collaboration SKU	$220	Photochromic + polarised + anti-fog + UV400

Shipping within Australia is free; international orders ship worldwide. Returns are accepted within 30 days, with the customer paying return postage.³⁵

Accepted payment methods include Visa, Mastercard, American Express, JCB, PayPal, and Apple Pay. Pricing is offered in Australian dollars only.³

History

Re. is legally registered as a sole trader under the name Artem Golubev, with an Australian Business Number of 80 427 277 873. The ABN has been active since 25 June 2025 and the business name “Re Your Run” was registered on 17 November 2025.¹ The company’s main business location is recorded in postcode 2029 (Rose Bay), New South Wales.¹

On its Meet Re. page, the brand’s public founder voice is given the first name “Tim”, described as “a product guy by profession” with “over a decade building products and scaling companies.”² A second co-owner identified as “Beth” is referenced in a third-party Instagram review.⁶ The relationship between the “Tim” and “Beth” public personas and the registered sole trader Artem Golubev has not been publicly clarified.

The brand describes a multi-year prototype phase before commercial launch in 2025.² Re.’s storefront is hosted on Shopify at reyourrun.com.au.³

Comparison with similar products

Re. sits in a small but growing field of running-specific direct-to-consumer sport eyewear. Four frequently-mentioned alternatives for an Australian runner shopping for performance sunglasses:

Product	Price (start)	Country	Notable	Ownership
Re.	AU$1603	Australia (Rose Bay, Sydney)1	Running-specific; photochromic / polarised Infinity tier3	Independent, sole trader1
Goodr	~US$25–457	United States	Fashion-forward, wide style range at lower price7	Independent, private
SunGod	~AU$150+8	United Kingdom	Customisable sport eyewear (frame + lens configurator)8	Independent, private
Oakley (Sport)	From ~AU$2009	United States	Broadest retail distribution in Australia; sport heritage9	Subsidiary of EssilorLuxottica9
Roka	From ~US$150	United States	Triathlon-originated; wider range beyond running	Independent, private [UNVERIFIED]

Re. distinguishes itself in this set by being Australian-owned, running-specific rather than multi-sport, and by pricing its top Infinity lens tier (AU$220) below comparable Oakley running SKUs.³⁹

Alternatives

The most appropriate alternative depends on the runner’s priority:

• Choose Goodr if low price and colourway variety are the primary criteria; Goodr operates at roughly a quarter of Re.’s price point.⁷
• Choose SunGod if you want to configure frame and lens combinations yourself; SunGod’s product is built around customisation.⁸
• Choose Oakley if wide retail availability, optometrist fitting, or brand heritage matter; Oakley is stocked across Australia’s major optical chains.⁹
• Choose Roka if you train across disciplines beyond running; Roka originated in triathlon and offers a broader sport range.
• Choose Re. if you want an Australian running-specific brand with free domestic shipping, a photochromic-polarised lens option at AU$220, and a design position between fashion-first and elite-athlete eyewear.³²

Recent activity

• November 17, 2025. The business name “Re Your Run” was registered on the Australian Business Register.¹
• June 25, 2025. The sole-trader ABN (80 427 277 873) was activated for Artem Golubev.¹
• Early 2026. Re. was featured on The Sub 3 Hour Marathon Journey podcast (Episode 49) and Text Me When You’re Done Ghosting Everyone Else podcast (Episode 55), each with the discount code Jordan10 offered to listeners.¹⁰
• Early 2026. A collaboration with running creator Georgia Hillis launched as a pink “Purity” colourway on the Infinity lens tier.³

External links

• reyourrun.com.au (official store)
• Meet Re. (founder page)
• Instagram @re.your.run
• Australian Business Register entity record

Footnotes

1. Australian Business Register entity record for ABN 80 427 277 873 (Artem Golubev, trading as Re Your Run). Retrieved April 21, 2026. https://abr.business.gov.au/ABN/View?abn=80427277873 ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸

2. Meet Re. founder page. Retrieved April 21, 2026. https://reyourrun.com.au/pages/meet-re ↩ ↩² ↩³ ↩⁴

3. Re. homepage (including product line, pricing, lens tiers, and shipping terms). Retrieved April 21, 2026. https://reyourrun.com.au/ ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹ ↩¹⁰ ↩¹¹ ↩¹²

4. Re. frames overview page. Retrieved April 21, 2026. https://reyourrun.com.au/pages/our-frames ↩ ↩²

5. Re. contact and shipping information page. Retrieved April 21, 2026. https://reyourrun.com.au/policies/contact-information ↩

6. Third-party Instagram post referencing co-owners “Tim and Beth”. Retrieved via Google SERP April 21, 2026. ↩

7. Goodr running sunglasses collection. Retrieved April 21, 2026. https://goodr.com/collections/running-sunglasses ↩ ↩² ↩³

8. SunGod running sunglasses buyer’s guide. Retrieved April 21, 2026. https://www.sungod.co/en-gb/explore/product-guides/best-sunglasses-for-running-buyers-guide ↩ ↩² ↩³

9. Oakley Australia running eyewear category. Retrieved April 21, 2026. https://au.oakley.com/en-au/category/sport/running ↩ ↩² ↩³ ↩⁴ ↩⁵

10. Google search results for “reyourrun” and “re your run sunglasses,” including podcast feature listings. Retrieved April 21, 2026. ↩