Scrunch

Scrunch AI is an AI visibility and optimization platform built for brands that want to show up in AI-generated answers. It monitors how your brand appears across major AI engines, analyzes how AI agents consume your website, and delivers AI-optimized content directly to those agents via its Agent Experience Platform (AXP). Over 500 companies, including Lenovo, Skims, and Clerk, use it to track and grow their presence in AI search.

The platform sits at the intersection of brand monitoring and technical AI readiness. Where most SEO tools were built for human visitors and Google crawlers, Scrunch is explicitly designed for a world where AI agents are doing the research and surfacing recommendations to buyers before those buyers ever visit your site.

What Scrunch AI Does

Scrunch covers three distinct jobs: monitoring your brand in AI search, analyzing how AI crawlers interact with your site, and optimizing that experience to improve how you get cited.

Prompt monitoring tracks how your brand appears when users ask AI engines questions in your category. The Starter plan includes 350 custom prompts and 1,000 industry prompts. The Growth plan doubles that to 700 custom and 2,500 industry prompts. Enterprise adds custom volumes with multi-country and multi-language tracking across a broader set of AI engines including ChatGPT, Perplexity, Claude, Gemini, and Copilot.

Citations and sources show which specific pages on your site are being referenced in AI answers and which competitor pages are getting cited instead of yours. This is the clearest signal of whether your content strategy is actually working in AI search.

AI Search Trends surfaces what users are currently asking AI engines in your category, giving you topic intelligence that keyword tools were not designed to produce.

AXP (Agent Experience Platform) is Scrunch’s technical differentiator. It detects AI agents hitting your site at the edge and serves them AI-optimized content without changing the experience for human visitors. Scrunch describes this as delivering token-light, semantically rich versions of your pages directly to AI consumers, preserving full semantic meaning while removing elements that AI crawlers parse poorly or skip.

Agent Traffic and Site Maps give you analytics on which AI bots are visiting your site, which pages they consume, and how they navigate your content architecture. This is the observability layer most brands are missing entirely.

Why It Matters for AI Visibility

AI engines like ChatGPT, Perplexity, and Google’s AI Overviews don’t rank pages the way Google Search does. They synthesize answers from sources they consider authoritative and well-structured for their consumption. A page that ranks well in organic search may still be ignored by an AI engine if the content is hard to parse, buried in navigation markup, or not clearly tied to a specific entity or claim.

Scrunch addresses both sides of this gap. The monitoring side tells you where you stand today, where competitors are getting cited that you aren’t, and how your share of AI-generated mentions is trending. The optimization side, particularly AXP, works on the technical layer that determines whether AI agents can actually consume and extract value from your content.

Runpod’s Growth Lead reported 4x growth after adopting Scrunch. Danilo Vaccalluzzo, a Digital Marketing Manager using the platform, described going “from invisible to cited right alongside the biggest players” within weeks of deployment.

Pricing

Scrunch offers three plans (prices shown at annual billing):

Plan	Price	Custom Prompts	Industry Prompts	User Licenses
Starter	$250/mo	350	1,000	3
Growth	$417/mo	700	2,500	5
Enterprise	Custom	Custom	Custom	Custom

The Starter plan includes 5 page audits per month and a 7-day free trial (no credit card required). Growth adds 10 page audits and strategy reviews. Enterprise adds AXP, API access, SSO (SAML/OIDC), a dedicated GTM team, Slack support, and quarterly executive support. Additional user seats can be added for $25/month per seat across paid plans.

Google and AI Visibility: Two Problems, One Tool

Most visibility platforms track one surface. Scrunch tracks both. That matters because the path from brand obscurity to trusted recommendation requires both Google ranking (which feeds AI training data and citation sourcing) and direct AI search presence (which is increasingly where buyer intent surfaces).

If a brand appears on page one of Google for a category query but is never mentioned in ChatGPT or Perplexity answers on the same query, they have an AI visibility gap even though their SEO is working. Scrunch’s prompt monitoring surfaces exactly that gap. Paired with content improvements and AXP optimization, it closes the loop from detection to action.

For teams tracking AI visibility and wanting to go deeper on the technical delivery layer, Scrunch’s AXP is one of the few production implementations of AI-optimized content serving available to brands outside of enterprise custom builds. The /ai-seo/tools/ hub covers the broader category of platforms in this space, and the directory indexes the major vendors so you can compare approaches side by side.