SE Ranking

SE Ranking is an all-in-one AI SEO platform used by more than 40,000 agencies and businesses across 150+ countries. It covers the full SEO workflow, from keyword research and rank tracking to backlink analysis and content optimization, and has expanded into AI visibility monitoring as search increasingly shifts toward AI-generated answers.

The platform positions itself at the intersection of traditional search and AI answer engines. Its homepage headline, “All the tools you need to perfect your SEO and AI visibility,” signals a genuine product pivot, not just rebranding. For businesses that need to track performance across both Google and AI platforms from a single dashboard, SE Ranking is one of the more practical options in the market.

What SE Ranking Does

SE Ranking is a broad-scope SEO platform covering rank tracking, keyword research, backlink monitoring, content creation, and local SEO, all under one subscription. Its keyword database holds 5.4 billion entries across 188 country databases, and it tracks domain profiles for 2.2 billion domains. These are not estimates, they are figures SE Ranking publishes on their site.

Beyond the core SEO suite, SE Ranking now includes an AI Visibility module with dedicated trackers for AI Overviews, ChatGPT, and Google’s AI Mode. The platform also connects to other workflows via an API, with integrations to Google Analytics 4, Google Search Console, Data Studio, Make.com, n8n, and Zapier. An MCP integration lets you pull SE Ranking data directly into Claude, ChatGPT, or other AI assistants by describing what you need in natural language.

The Agency Pack adds white-label reporting, a lead generator, an agency catalog listing, and client seats, making SE Ranking a common choice for agencies managing SEO across many client accounts.

Why It Matters for AI Visibility

AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews are increasingly the first place users get answers, not the blue-link results page. A platform that only tracks traditional rankings leaves a growing blind spot in your reporting.

SE Ranking’s AI Visibility Tracker monitors where your brand is mentioned across major AI search engines and benchmarks your presence against competitors. The AI Overviews Tracker, ChatGPT Tracker, and AI Mode Tracker give you signal on whether AI engines are citing your content, which is a different question from whether you rank on page one.

This dual-surface view, traditional search performance alongside AI citation tracking, is what makes SE Ranking worth evaluating for teams that want a single platform rather than stitching together separate tools. To go deeper on what gets a brand cited in AI answers versus just ranked on Google, see Fokal’s guide to how AI engines choose brands and the AI citation framework.

Pricing

SE Ranking uses modular, usage-based pricing. Annual billing saves 20% versus monthly.

The Core plan starts from $103.20/mo (annual) and covers rank tracking across engines, keyword and competitor research, and integrations with GA4, Google Search Console, and Data Studio.

The Growth plan starts from $223.20/mo (annual) and adds multi-client workflows, project lifetime historical data, and 100K API credits per month.

Add-ons let you extend either plan:

• Agency Pack from $69.00/mo (white-label reporting, lead generator, agency catalog, client seats)
• AI Search from $71.20/mo (annual) (dedicated AI visibility tracking across ChatGPT, Perplexity, and AI Overviews)
• API from $149.00/mo (annual) (expanded API credits for data automation)

A 14-day free trial is available without a credit card.

SE Ranking vs. Fokal

SE Ranking and Fokal serve different buyer profiles. SE Ranking is a data platform: you get dashboards, databases, and reporting infrastructure, but the work of interpreting data and executing improvements is still yours. Fokal is an execution platform: Scout, the AI agent, runs visibility audits, writes optimized content, tracks whether it gets cited in AI answers, and surfaces what to do next.

If your team has the SEO bandwidth to interpret a full-featured platform and act on the data, SE Ranking gives you comprehensive coverage. If you want AI search visibility tracked and acted on automatically without managing a tool stack, Fokal’s AI visibility tracking is a more direct path.

For teams evaluating options, the AI SEO tools hub and AEO tools comparison cover how to assess tools against your specific workflow.