Welling

Welling (welling.ai) is an AI-powered nutrition coaching app available on iOS and Android¹. Built in Singapore by co-founders Philip Man and Irwin Billing², it replaces the traditional calorie-counter workflow of searching food databases with a conversational interface: users snap a photo, type a description, or send a voice note, and Welling estimates calories and macros automatically¹. The app reports a 4.8-star rating on the App Store and over 2 million food logs processed¹.

What it does

Welling combines meal logging with ongoing AI coaching. The core loop works in four steps¹:

1. Set a strategy. Users choose weight loss, muscle gain, or maintenance. The app calculates personalized daily calorie and macro targets based on the user’s bio-data and goals³.
2. Log meals. Describe a meal in chat, upload a photo, or scan a nutrition label. Welling estimates the calorie, protein, carb, fat, and fiber breakdown without manual database searching⁴.
3. Get real-time coaching. The AI provides feedback on whether a meal fits the user’s daily targets, answers nutrition questions, and suggests meals that match remaining macros⁴.
4. Review weekly insights. Weekly summaries show trends in intake, weight changes, and macro distribution to help users understand what is and isn’t working¹.

Additional features include meal plan generation, recipe suggestions based on dietary preferences, Apple Health sync for activity data, and customizable allergy and intolerance settings³⁴.

The app does not yet track micronutrients beyond fiber, fasting schedules, or hydration, though these are flagged as features under development⁴.

Pricing

Welling is free to download. The full AI coaching, chat logging, and photo logging features require a paid subscription after a free trial period⁴. Subscription pricing is managed through the iOS App Store and Google Play Store⁴.

Conversational tracking

What separates Welling from traditional calorie counters is the chat-first interface. Rather than scrolling through a food database, users type something like “chicken rice with broccoli and about 150g chicken” and the app logs the estimate⁴. Users can tap into any entry to adjust values if the estimate is off⁴.

In independent testing by reviewers, simple whole foods (chicken breast, rice, vegetables) logged reliably, while complex dishes and restaurant meals with unknown preparation produced estimates that could vary by 20 to 30 percent⁴. The app was noted for consistency: the same foods logged multiple times produced the same estimates⁴.

A particular strength is coverage of non-Western cuisines. “Obesity rates are rising in Asia, but the existing tools do not reflect how people eat here,” founder Philip Man told e27². Welling addresses this through region-specific datasets and culturally aware design, with early organic user growth concentrated in Singapore and Malaysia².

Who it’s for

• People who have abandoned traditional food-logging apps because the data entry was too tedious⁴
• Working professionals and parents who want low-friction tracking²
• Users following weight loss, muscle gain, or maintenance programs who want AI coaching rather than just a database¹
• People eating Asian, mixed, or family-style meals that confound Western-centric calorie trackers²

Welling is less suited to precision trackers who require gram-level accuracy or deep wearable integrations⁴.

How it compares

Feature	Welling	MyFitnessPal	Noom	Lose It!	MacroFactor
Monthly price	Subscription (see app store)1	$19.99/mo (Premium)5	~$70/mo6	$9.99/mo7	$11.99/mo8
Annual price	Subscription (see app store)1	$79.99/yr5	$209/yr6	$39.99/yr7	$71.99/yr8
Free tier	Free trial4	Yes (limited)5	Trial only6	Yes (limited)7	Trial only8
AI chat coaching	Yes1	No5	Psychology-based coaching6	No7	No8
Photo meal logging	Yes1	Yes (Premium)5	No6	Yes (Premium)7	No8
Adaptive macro targets	Yes3	Manual5	Calorie-focused6	Manual7	Yes (algorithm-based)8
Global food database	Yes (Asia-focused)2	Yes (large, Western-centric)5	Limited6	Yes7	Yes (verified)8

Alternatives

• Choose MyFitnessPal if you want the largest food database with barcode scanning and extensive third-party integrations⁵.
• Choose Noom if you want a psychology-driven weight loss program with human coaching and structured lessons⁶.
• Choose Lose It! if you want a simple, affordable calorie counter with a generous free tier⁷.
• Choose MacroFactor if you want algorithm-driven macro adjustments based on actual weight trends, without AI chat⁸.

Company

Welling was co-founded by Philip Man (CEO) and Irwin Billing². Man has a background in the food industry, SaaS, and operations; he has said his motivation came from personal experiences with his family’s health history and an encounter with a nutrition coach².

The company is registered as WELLING AI PTE. LTD. (UEN 202333354N), an Exempt Private Company Limited by Shares incorporated on 17 August 2023 in Singapore⁹. The registered address is 68 Circular Road, #02-01, Singapore 049422⁹. The principal activity is listed as “Other Health Services” with software development as a secondary activity⁹.

The team is remote-first and currently hiring for founding engineer, growth marketing, and corporate sales roles¹⁰. Welling has been featured in e27² and on MoneyFM’s The Right Business radio program¹¹.

External links

• Welling official site
• Welling on the App Store
• Welling on Google Play
• e27 feature: Reimagining weight loss with AI
• WELLING AI PTE. LTD. on SGPBusiness

Footnotes

1. Welling homepage. Retrieved July 19, 2026. https://www.welling.ai ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹ ↩¹⁰

2. “Reimagining weight loss with AI: How Welling AI aims to make a difference.” e27. Retrieved July 19, 2026. https://e27.co/welling-ai-feature-20250520/ ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹

3. Welling FAQ. Retrieved July 19, 2026. https://www.welling.ai/faq ↩ ↩² ↩³

4. “Welling AI Review: Is It Worth Using in 2026?” Macaron. Retrieved July 19, 2026. https://macaron.im/blog/welling-ai-review ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹ ↩¹⁰ ↩¹¹ ↩¹² ↩¹³

5. MyFitnessPal Membership Pricing. Retrieved July 19, 2026. https://blog.myfitnesspal.com/myfitnesspal-membership-pricing-tiers/ ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸

6. Noom Program Cost in 2026. Retrieved July 19, 2026. https://www.noom.com/blog/weight-management/noom-cost/ ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸

7. “Lose It Pricing 2026: Free vs Premium.” NutriScan App. Retrieved July 19, 2026. https://nutriscan.app/blog/posts/lose-it-pricing-2026-free-vs-premium-2b4e921555 ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸

8. “MacroFactor Pricing 2026.” Arvo. Retrieved July 19, 2026. https://arvo.guru/vs/macrofactor ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸

9. WELLING AI PTE. LTD. company profile. SGPBusiness. Retrieved July 19, 2026. https://www.sgpbusiness.com/company/Welling-Ai-Pte-Ltd ↩ ↩² ↩³

10. Welling Careers page. Retrieved July 19, 2026. https://www.welling.ai/careers ↩

11. “MoneyFM interviews Welling CEO Philip Man.” Welling blog. Retrieved July 19, 2026. https://www.welling.ai/articles/moneyfm-money-matters-welling-ai-philip-man-weight-loss-health ↩