Your customers are asking ChatGPT for recommendations right now. The question is whether it recommends you.
Over 200 million people use ChatGPT every week. Perplexity is growing fast. Google AI Overviews now appear in more than 30% of searches. If you’re not tracking whether these AI engines mention your brand, you’re invisible in the fastest-growing discovery channel.
AI visibility tools solve this. They monitor what ChatGPT, Perplexity, Google AI Overviews, and other AI search engines say about your brand, flag when competitors get recommended instead of you, and (in the best cases) tell you what to fix.
I tested eight platforms across different price points, team sizes, and use cases. This guide covers what each tool actually does, what it costs, and where it fits, so you can pick the right one without signing up for six free trials.
How I evaluated these tools
Every tool was scored across six criteria on a 1 to 5 scale:
| Criteria | What it measures |
|---|---|
| Engine coverage | How many AI engines the tool tracks (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, etc.) |
| Actionability | Does it tell you what to fix, or just report what happened? |
| Prompt depth | Number of prompts tracked, frequency of checks, multi-region support |
| Reporting | Dashboard quality, exports, client-ready reports, integrations |
| Accuracy detection | Can it flag hallucinations, outdated info, or incorrect brand mentions? |
| Value for money | What you get relative to what you pay |
No tool scored a perfect 30. This category is still maturing. But the gaps between tools are real, and picking the wrong one means paying for data you can’t act on.
Quick comparison
| Tool | Best for | Starting price | AI engines tracked | Free trial |
|---|---|---|---|---|
| Fokal | Actionable fixes | $149/mo | 3 (ChatGPT, Perplexity, AI Overviews) | 7 days |
| Otterly.AI | Affordable tracking | $29/mo | 4+ (ChatGPT, Perplexity, AI Overviews, Copilot) | Free plan available |
| Profound | Enterprise AEO | Custom (Starter from ~$50/mo est.) | Up to 10 | Free trial |
| Peec AI | AI search analytics | Contact for pricing | 7 (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, Grok) | Available |
| LLMClicks | Hallucination detection | $159 one-time | ChatGPT, Perplexity, Gemini, Copilot | 14-day trial |
| ZipTie | Client reporting | Contact for pricing | ChatGPT, Perplexity, AI Overviews | Demo available |
| Ahrefs Brand Radar | SEO teams on Ahrefs | $129/mo + AI add-ons | ChatGPT, Perplexity, Gemini | Part of Ahrefs subscription |
| Semrush AI Toolkit | Existing Semrush users | $165/mo (Semrush One) | ChatGPT, Perplexity, AI Overviews | 7-day trial |
1. Fokal
Best for: brands that want to fix gaps, not just track them
Score: 24/30
| Criteria | Score |
|---|---|
| Engine coverage | 3/5 |
| Actionability | 5/5 |
| Prompt depth | 4/5 |
| Reporting | 4/5 |
| Accuracy detection | 4/5 |
| Value for money | 4/5 |
Full disclosure: this is our product. I’m including it because it belongs in this category, and I’ll be as direct about its limitations as I am about its strengths.
Most AI visibility tools show you dashboards. Fokal shows you dashboards and then tells you exactly what to do about them. It scans ChatGPT, Perplexity, and Google AI Overviews, identifies where your brand is missing or being misrepresented, and creates specific action plans to fix each gap.
The core workflow works like this: Fokal runs your queries across AI engines, maps where you’re mentioned (and where you’re not), then generates prioritized actions. Each action is a specific task, like “write a comparison page targeting this query” or “add FAQ schema to this page.” You click into an action and Fokal helps you execute it, whether that’s drafting content, writing schema markup, or identifying outreach targets.
What it does well
Gap discovery with next steps. Where other tools stop at “you’re not mentioned for this query,” Fokal continues with “here’s why and here’s what to build.” Every gap gets a recommended fix, prioritized by impact.
Content-to-visibility pipeline. Fokal connects AI visibility tracking directly to content creation. If a visibility scan reveals you’re missing from “best X for Y” queries, it can draft the content designed to win that mention, with the right structure, sources, and schema.
Daily scanning on Growth and Agency plans. Queries get refreshed daily, so you catch changes fast. If a competitor suddenly appears where you were mentioned yesterday, you know within 24 hours.
Domain intelligence. Beyond prompt tracking, Fokal analyzes your site structure, schema markup, content gaps, and technical signals that affect whether AI engines trust your content enough to cite it.
Where it falls short
Three AI engines, not seven. Fokal tracks ChatGPT, Perplexity, and Google AI Overviews. It doesn’t yet cover Gemini, Copilot, or Grok. For most brands, those three engines cover 90%+ of AI search traffic, but if you specifically need Copilot or Gemini tracking, you’ll need to supplement.
Higher entry price. At $149/mo for Starter, Fokal costs more than basic tracking-only tools. You’re paying for the action layer on top of monitoring. If all you need is a dashboard of mentions, cheaper options exist.
No white-label on lower plans. Agency-style white-label reports are only available on the $599/mo Agency plan.
Pricing
| Plan | Monthly | Annual (per month) | Prompts | Key features |
|---|---|---|---|---|
| Starter | $149 | $119 | Unlimited gap discovery | 1 brand, 4 fix plans/mo, weekly refresh |
| Growth | $399 | $319 | Unlimited | Unlimited fixes, daily scanning, 3 seats |
| Agency | $599 | $479 | Unlimited | 5 brands, white-label, dedicated manager |
All plans include a 7-day free trial.
Who should use Fokal
Brands and in-house marketers who don’t just want to know where they’re invisible — they want a system that tells them what to do about it. Particularly strong if you handle your own website changes and need clear, actionable instructions rather than raw data exports.
2. Otterly.AI
Best for: affordable prompt tracking with solid GEO audits
Score: 22/30
| Criteria | Score |
|---|---|
| Engine coverage | 4/5 |
| Actionability | 3/5 |
| Prompt depth | 4/5 |
| Reporting | 4/5 |
| Accuracy detection | 3/5 |
| Value for money | 4/5 |
Otterly.AI has been in the AI visibility space longer than most. It’s one of the more established platforms and it shows in the breadth of features. The core product tracks your brand across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Gemini and Google AI Mode available as add-ons.
What sets Otterly apart at its price point is the combination of prompt tracking with GEO URL audits. The Lite plan includes 1,000 GEO URL audits per month, which means you can assess how well individual pages on your site are optimized for AI engine citation, not just whether your brand gets mentioned.
What it does well
Broad engine coverage for the price. Four engines included in every plan, with two more available as add-ons. At $29/mo for the Lite plan, that’s hard to beat for basic monitoring.
Brand Visibility Index. Otterly calculates a composite visibility score that tracks your brand’s AI presence over time. Useful for reporting to stakeholders who want a single number to watch.
GEO URL auditing. This is the feature that separates Otterly from simple mention trackers. It analyzes your pages against AI citation criteria and gives optimization recommendations. The Lite plan includes 1,000 audits/mo, Standard gets 5,000, and Premium gets 10,000.
Multi-country support. All plans support 50+ countries, which matters for brands with international presence.
Looker Studio connector. Available on Standard and Premium plans, making it easy to integrate AI visibility data into existing reporting dashboards.
Where it falls short
Limited prompts on Lite. 15 search prompts is enough to test the platform but not enough for serious monitoring. Most brands need at least 50 to 100 prompts to cover their key queries. That pushes you to the $189/mo Standard plan.
Recommendations are surface-level. Otterly tells you what’s happening and gives basic optimization suggestions through its GEO audits. But it doesn’t create actionable fix plans or help you execute changes the way more integrated platforms do.
Extra prompt costs add up. Additional prompts beyond your plan’s limit cost $99 per 100 on Standard and Premium. If you’re tracking a lot of queries, costs climb quickly.
Pricing
| Plan | Monthly | Annual (per month) | Prompts | GEO audits/mo |
|---|---|---|---|---|
| Lite | $29 | $25 | 15 | 1,000 |
| Standard | $189 | $160 | 100 | 5,000 |
| Premium | $489 | $422 | 400 | 10,000 |
All plans include unlimited brand reports, multi-country support, and daily tracking.
Who should use Otterly.AI
Solo marketers or small teams who want a solid monitoring foundation without a large budget. The Lite plan is a good entry point to understand the space, and the GEO audit feature adds genuine value beyond simple mention counting. If you need deep actionability or content workflows, pair Otterly with a tool that handles execution.
3. Profound
Best for: enterprise teams building AEO programs
Score: 23/30
| Criteria | Score |
|---|---|
| Engine coverage | 5/5 |
| Actionability | 4/5 |
| Prompt depth | 4/5 |
| Reporting | 4/5 |
| Accuracy detection | 3/5 |
| Value for money | 3/5 |
Profound positions itself as the enterprise answer to answer engine optimization, and it backs that up with the broadest engine coverage in this category. The Enterprise plan can track up to 10 AI engines, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot, Meta AI, Grok, DeepSeek, and Claude.
What makes Profound interesting beyond monitoring is its Agents feature. These are AI-powered workflows that handle content generation, optimization, and other AEO tasks. The Growth plan includes 400 agent credits per month, and you can run them at scale through “Profound Sheets,” a spreadsheet-like interface for batch operations.
What it does well
Unmatched engine coverage. No other tool in this list tracks 10 AI engines. If you need visibility across every major AI platform including newer entrants like DeepSeek and Meta AI, Profound is the only option.
Agent workflows. The Agents feature bridges the gap between monitoring and action. You can generate optimized content, run batch analyses, and automate parts of your AEO workflow directly within Profound. This is a genuine differentiator for teams that need scale.
Agent Analytics. Profound tracks AI-sourced traffic and attribution across your domains by integrating with your infrastructure (supports AWS, Cloudflare, Vercel, WordPress, Google Analytics, and more). This connects visibility data to actual business outcomes.
Opportunities feed. The Growth plan surfaces four optimization opportunities per week, automatically identified from your visibility data. Enterprise plans customize this cadence.
Where it falls short
Pricing opacity. Profound doesn’t publish dollar amounts for most plans. The Starter plan is limited to ChatGPT only with 50 prompts. Growth adds two more engines and 100 prompts. Enterprise is fully custom. You’ll need to book a demo to get real numbers, which makes comparison shopping harder.
Content generation quality varies. The Agents feature is powerful in concept, but AI-generated content still needs significant human editing to match brand voice and meet quality standards. Think of it as a first-draft accelerator, not a publish-ready pipeline.
ChatGPT Shopping only on Enterprise. If you’re a product or e-commerce brand interested in how ChatGPT’s shopping feature represents you, that’s locked to the Enterprise tier.
Pricing
| Plan | Price | Prompts | Engines | Key features |
|---|---|---|---|---|
| Starter | Contact for pricing | 50 | 1 (ChatGPT) | 100 agent credits/mo, 3 seats |
| Growth | Contact for pricing | 100 | 3 | 400 agent credits/mo, 4 opportunities/week |
| Enterprise | Custom | Custom | Up to 10 | Profound Sheets, ChatGPT Shopping, SSO |
All plans include unlimited domain tracking, all-time data history, and CSV/JSON exports.
Who should use Profound
Enterprise marketing teams and larger agencies that need the widest engine coverage and are building structured AEO programs. The agent workflows add genuine value at scale, but the pricing model means this is typically a commitment best suited to teams with dedicated budgets for AI search optimization.
4. Peec AI
Best for: clean analytics across the most AI models
Score: 22/30
| Criteria | Score |
|---|---|
| Engine coverage | 5/5 |
| Actionability | 3/5 |
| Prompt depth | 4/5 |
| Reporting | 4/5 |
| Accuracy detection | 3/5 |
| Value for money | 3/5 |
Peec AI takes a data-first approach to AI visibility. It tracks seven AI engines out of the box (ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini, and Grok) and positions itself as the analytics layer for understanding how your brand performs across all of them.
The platform is trusted by over 2,000 marketing teams and focuses on providing clean, visual dashboards rather than action workflows. If your primary need is understanding your AI search performance with clear data, then deciding what to do about it yourself, Peec fits that model well.
What it does well
Seven engines in every plan. Even the Starter plan lets you choose from all seven available models (you pick 3 per plan tier). This means small teams can still monitor a diverse set of AI engines without upgrading.
Daily tracking as standard. All plans include daily tracking frequency, so you catch visibility changes within 24 hours. Some competitors only offer weekly tracking on lower tiers.
Unlimited users on every plan. No per-seat pricing. Your entire marketing team can access the dashboards without worrying about license costs. This is unusual in the category and valuable for larger teams.
GSC and GA integrations. The Advanced plan connects to Google Search Console and Google Analytics, letting you correlate traditional search performance with AI visibility data. This is critical for understanding the full picture of how AI search impacts your organic traffic.
Looker Studio integration. Available on Advanced and Enterprise plans for embedding AI visibility data into custom reporting dashboards.
Where it falls short
Pricing not publicly listed. Peec doesn’t display dollar amounts on its pricing page, which makes it hard to evaluate without booking a demo. The tier structure (Starter, Pro, Advanced, Enterprise) is clear, but you’ll need to reach out for actual costs.
Limited projects on lower tiers. Starter gets 1 project and Pro gets 2. If you manage multiple brands or need to segment tracking by product line, you’ll need Advanced (5 projects) or Enterprise.
Analytics-focused, not action-focused. Peec shows you what’s happening across AI engines clearly and cleanly. But it doesn’t generate fix plans, draft content, or create specific next steps. You’ll need to interpret the data and build your own action plan, or pair Peec with an execution tool.
Pricing
| Plan | Prompts | Models | Projects | Key features |
|---|---|---|---|---|
| Starter | 50 | 3 | 1 | Daily tracking, unlimited users |
| Pro | 150 | 3 | 2 | Email + chat support |
| Advanced | 350 | 3 | 5 | Multi-country, GSC/GA/Looker integrations |
| Enterprise | Custom | All 7 | Unlimited | API access, SSO, custom onboarding |
Contact Peec AI for current pricing. All plans include daily tracking and unlimited team members.
Who should use Peec AI
Marketing teams and SEO managers who want clean, comprehensive analytics across the widest range of AI models. Particularly strong for teams that already have execution workflows in place and need a dedicated monitoring layer. The unlimited seats make it good value for larger teams if the per-plan pricing works out.
5. LLMClicks
Best for: detecting when AI lies about your brand
Score: 20/30
| Criteria | Score |
|---|---|
| Engine coverage | 4/5 |
| Actionability | 3/5 |
| Prompt depth | 3/5 |
| Reporting | 3/5 |
| Accuracy detection | 5/5 |
| Value for money | 2/5 |
LLMClicks takes a different angle than most tools on this list. Instead of focusing primarily on “are you mentioned,” it focuses on “is what AI says about you actually correct.” Their founder built the product after discovering that ChatGPT was telling prospects the wrong pricing for his SaaS product, costing real deals.
This accuracy-first approach is the key differentiator. During the LLMClicks team’s own testing of 11 platforms, they found that most tools flagged incorrect brand mentions as “positive” because they only measured visibility, not truthfulness. LLMClicks specifically tracks hallucinations, outdated pricing, confused feature descriptions, and fabricated integrations.
What it does well
Hallucination detection. This is LLMClicks’ standout feature. It doesn’t just track whether AI mentions you. It flags when AI gets facts wrong about your brand: pricing, features, integrations, use cases. For SaaS companies where a single hallucinated price can derail a sales conversation, this is genuinely valuable.
Lifetime pricing model. LLMClicks offers one-time payment plans instead of monthly subscriptions. The Starter plan is $159 for lifetime access with 300 checks per month. If you plan to use an AI visibility tool long-term, the economics are compelling compared to monthly fees that compound over years.
Citation analysis. Beyond mention tracking, LLMClicks shows which sources AI engines cite when discussing your brand. This helps you understand which third-party pages are influencing your AI representation.
Industry benchmarks. Compare your AI visibility against competitors and industry averages, giving context to whether your numbers are good or need improvement.
Where it falls short
Lifetime deal pricing model raises sustainability questions. One-time payments are great for buyers but make it harder for the company to fund ongoing development. The tool’s long-term feature roadmap depends on the business being viable.
Lower check volumes. 300 checks per month on Starter sounds like a lot, but each “check” is one query on one engine. If you track 50 queries across 4 engines, that’s 200 checks per day, and you’ve exceeded your monthly limit on day two. The Professional plan (700 checks/mo) or Agency (1,500 checks/mo) may be necessary for serious monitoring.
Limited page audit depth. The Starter plan includes 50 page audits per month, but Professional and Agency plans show 0 page audits in their feature list (likely a pricing page error, but worth confirming before purchasing).
Newer platform with smaller community. LLMClicks doesn’t have the established user base or integration ecosystem of tools like Otterly or Peec. Support is available, but the knowledge base and community resources are thinner.
Pricing
| Plan | Price | Checks/mo | Projects | Key features |
|---|---|---|---|---|
| Starter | $159 one-time | 300 | 1 | 50 page audits/mo, hallucination detection |
| Professional | $239 one-time | 700 | 10 | Custom branding |
| Agency | $399 one-time | 1,500 | 30 | Full agency features |
All plans include a 14-day free trial. Additional checks available at $20 per 1,000.
Who should use LLMClicks
SaaS companies and brands where AI accuracy directly impacts sales conversations. If your biggest concern isn’t “am I mentioned” but “is what AI says about me actually true,” LLMClicks addresses that specific problem better than any other tool on this list. The lifetime pricing makes it an affordable addition alongside a primary tracking tool.
6. ZipTie
Best for: agencies that need polished client reports
Score: 19/30
| Criteria | Score |
|---|---|
| Engine coverage | 3/5 |
| Actionability | 3/5 |
| Prompt depth | 3/5 |
| Reporting | 5/5 |
| Accuracy detection | 2/5 |
| Value for money | 3/5 |
ZipTie focuses on what many agency teams care about most: making AI visibility data look good in client deliverables. While other tools prioritize raw functionality, ZipTie emphasizes presentation, with screenshot capture, branded reports, and visualizations designed for stakeholder consumption.
The platform tracks brand mentions across ChatGPT, Perplexity, and Google AI Overviews, capturing both the text response and a visual screenshot of how the mention actually appears. This screenshot feature is particularly useful for client reporting, where showing the actual AI output carries more weight than a data table.
What it does well
Screenshot capture. ZipTie screenshots the actual AI response, giving you visual proof of brand mentions (or absence). For agency client reports and internal presentations, this is more compelling than text-based data exports.
Reporting quality. The platform is built around generating polished, client-ready reports. If a significant portion of your workflow involves presenting AI visibility data to non-technical stakeholders, ZipTie reduces the time spent formatting and visualizing.
Deep conversation analysis. ZipTie goes beyond single-response tracking to analyze multi-turn conversation flows, showing how your brand appears throughout extended AI interactions, not just in the first response.
Where it falls short
Limited public information. ZipTie’s website doesn’t load cleanly for scraping, and pricing isn’t publicly listed. You’ll need to request a demo to evaluate the platform and get pricing details.
Narrower engine coverage. Three engines (ChatGPT, Perplexity, AI Overviews) puts ZipTie behind tools like Peec AI and Profound that track 7 to 10 engines.
Reporting over action. ZipTie excels at showing what’s happening but is lighter on prescriptive next steps. It’s a monitoring and reporting tool, not an optimization platform.
Pricing
Contact ZipTie for current pricing. Demo available on request.
Who should use ZipTie
Agencies and consultants who present AI visibility data to clients regularly. The screenshot capture and polished reporting features solve a real workflow pain point for teams that spend hours formatting data into presentable deliverables. Pair it with an action-oriented tool for the optimization side.
7. Ahrefs Brand Radar
Best for: SEO teams already invested in Ahrefs
Score: 21/30
| Criteria | Score |
|---|---|
| Engine coverage | 3/5 |
| Actionability | 3/5 |
| Prompt depth | 4/5 |
| Reporting | 4/5 |
| Accuracy detection | 3/5 |
| Value for money | 4/5 |
Ahrefs entered the AI visibility space with Brand Radar, an add-on to their existing SEO platform. If you’re already paying for Ahrefs for backlink analysis, keyword research, and rank tracking, Brand Radar adds an AI visibility layer without requiring a separate tool and login.
The base Ahrefs subscription ($129/mo for Lite) gives you search demand and web visibility data. AI visibility indexes are additional: $199/mo each for individual engines, or $699/mo for the complete bundle covering all available AI platforms.
What it does well
Integrated ecosystem. Brand Radar lives inside the Ahrefs dashboard alongside your existing SEO data. You can correlate traditional rankings with AI mentions, backlink profiles with citation patterns, and content performance with AI visibility, all in one interface.
Strong data foundation. Ahrefs has one of the largest web crawl indexes in SEO. That data advantage extends to Brand Radar, providing context about why certain pages get cited by AI engines (backlink authority, content freshness, topical relevance).
Familiar interface. If your team already uses Ahrefs daily, there’s zero learning curve. Brand Radar uses the same UI patterns, filtering, and export options you already know.
Benchmarking. Compare your brand’s AI visibility against competitors using Ahrefs’ extensive competitive intelligence data. See who’s gaining ground in AI mentions and what content is driving their citations.
Where it falls short
Expensive for AI-only. If you don’t already use Ahrefs, paying $129/mo for the base platform plus $199 to $699/mo for AI indexes is steep compared to dedicated AI visibility tools. Brand Radar makes economic sense as an add-on, not as a standalone purchase.
AI features are still evolving. Ahrefs is primarily an SEO platform. The AI visibility features, while useful, aren’t as deep as what purpose-built tools offer. Prompt research, hallucination detection, and AEO workflows are limited compared to specialists.
Add-on pricing per engine. At $199 per engine, tracking three AI platforms costs $597/mo on top of your base subscription. The $699 bundle is better value but brings the total to $828+/mo, which is enterprise-level pricing.
Pricing
| Component | Monthly price |
|---|---|
| Ahrefs Lite (required base) | $129 |
| Single AI engine index | +$199 each |
| All AI engines bundle | +$699 |
| Total (all engines) | $828+ |
Who should use Ahrefs Brand Radar
Teams that already pay for Ahrefs and want to add AI visibility tracking without managing another tool. The integration value is real. If you’re evaluating AI visibility tools from scratch and don’t use Ahrefs for SEO, a dedicated platform will give you more features for less money.
8. Semrush AI Toolkit
Best for: existing Semrush users adding AI visibility
Score: 20/30
| Criteria | Score |
|---|---|
| Engine coverage | 3/5 |
| Actionability | 3/5 |
| Prompt depth | 3/5 |
| Reporting | 4/5 |
| Accuracy detection | 3/5 |
| Value for money | 4/5 |
Semrush integrated AI visibility tracking into their main platform as part of Semrush One, their unified marketing suite. Like Ahrefs, the value proposition is keeping everything in one place rather than offering the deepest dedicated AI visibility experience.
Semrush tracks brand mentions across ChatGPT, Perplexity, and Google AI Overviews. The AI toolkit is bundled into Semrush One plans starting at $165/mo, which also includes their full SEO, content marketing, and advertising toolkit.
What it does well
All-in-one value. At $165/mo for the base plan, you get AI visibility tracking plus Semrush’s entire SEO and marketing suite. If you need both traditional SEO tools and AI visibility monitoring, this is strong value compared to paying for separate tools.
Content optimization tie-in. Semrush connects AI visibility data to their content optimization workflows. If you discover you’re not being cited for certain queries, you can research keywords, audit your content, and plan optimizations without leaving the platform.
Brand monitoring integration. Semrush’s existing brand monitoring features (web mentions, social tracking, PR monitoring) now extend to AI mentions. This gives you a unified view of brand visibility across traditional and AI channels.
Competitive intelligence. Leverage Semrush’s deep competitive analysis alongside AI visibility data. Understand which competitors are winning AI citations, what content they’re producing, and where gaps exist.
Where it falls short
AI features bundled, not standalone. You can’t buy just the AI visibility toolkit. You need a full Semrush subscription, which may be overkill if you already have SEO tools and only need AI monitoring.
Shallower AI-specific features. Dedicated AI visibility tools offer more prompt tracking depth, more engines, and more AI-specific analytics. Semrush’s AI features are useful but not their primary focus.
Learning curve for new users. Semrush is a large platform. If you’re signing up primarily for AI visibility, you’ll navigate a lot of features you don’t need to reach the AI tracking section.
Pricing
| Plan | Monthly price | Includes |
|---|---|---|
| Semrush One (base) | $165 | Full SEO suite + AI visibility tracking |
| Higher tiers | $250+ | Additional projects, users, and limits |
Who should use Semrush AI Toolkit
Marketing teams that already use Semrush (or need a full SEO platform) and want AI visibility added without a separate subscription. The bundled value is excellent if you use the broader toolkit. If AI visibility is your primary need, a dedicated tool gives you more for less.
Pricing comparison at a glance
Here’s what you’ll actually pay per month across the tools, normalized to roughly comparable usage (approximately 100 prompts, multiple engines):
| Tool | ~100 prompts/mo cost | Pricing model | Engines at that tier |
|---|---|---|---|
| Fokal (Starter) | $149/mo | Subscription | 3 |
| Otterly.AI (Standard) | $189/mo | Subscription | 4 |
| Profound (Growth) | Contact for pricing | Subscription | 3 |
| Peec AI (Pro) | Contact for pricing | Subscription | 3 (of 7 available) |
| LLMClicks (Professional) | $239 one-time | Lifetime | 4+ |
| ZipTie | Contact for pricing | Subscription | 3 |
| Ahrefs Brand Radar | $328 to $828/mo | Add-on | 1 to all |
| Semrush AI Toolkit | $165/mo | Bundled | 3 |
Note: Ahrefs and Semrush pricing includes their full SEO platform, not just AI visibility features.
How to choose the right AI visibility tool
Start with what you need beyond monitoring.
If you just want to know whether AI mentions your brand, almost any tool on this list works. The real question is what happens after you see the data.
Need actionable fixes? Fokal or Profound. Both connect monitoring to execution, though Fokal is more hands-on with specific fix plans and Profound is broader with agent workflows.
Need affordable monitoring? Otterly.AI at $29/mo or LLMClicks at $159 one-time. Both get you started without a large commitment.
Need maximum engine coverage? Profound (up to 10 engines) or Peec AI (7 engines). If tracking Gemini, Grok, or DeepSeek matters to your business, these are your options.
Need client reporting? ZipTie for screenshot-based reports, or Otterly.AI for Looker Studio integration.
Already paying for SEO tools? Ahrefs Brand Radar or Semrush AI Toolkit add AI visibility without another login.
Worried about AI hallucinations? LLMClicks is the only tool that specifically flags when AI engines say incorrect things about your brand.
What AI visibility tools actually track
If you’re new to this category, here’s what these tools measure and why it matters. For a deeper explanation, see our guide to AI visibility tracking.
Brand mentions. Whether AI engines name your brand when users ask relevant questions. This is the baseline metric every tool tracks.
Citation sources. Which web pages AI engines reference when mentioning (or not mentioning) your brand. This tells you which content is earning AI trust.
Competitor positioning. Who shows up instead of you, and how often. Critical for understanding your share of voice in AI-generated recommendations.
Sentiment analysis. How AI frames your brand, whether it’s positive (“recommended”), neutral (“one of several options”), or negative (“has limitations”).
Prompt coverage. Which queries trigger your brand mention and which don’t. The gap between queries where you should appear and queries where you do appear is your opportunity.
Hallucination monitoring. Whether AI states incorrect facts about your brand, such as wrong pricing, fabricated features, or confused product descriptions.
Next steps
Pick one tool and start tracking 20 to 30 queries that matter to your business. “Best [your category],” “alternatives to [competitor],” and “[your category] for [your audience]” are good starting prompts.
The data you collect in the first two weeks will tell you more about your AI visibility gaps than any amount of guessing. From there, you can decide whether you need deeper monitoring, broader engine coverage, or a platform that helps you actually fix what you find.
For a practical guide on how to optimize for AI search engines, start with our AI search optimization guide. If you want to understand the broader AI SEO landscape and where visibility tracking fits, our pillar guide covers the full picture.