Schema App
Enterprise structured data deployment and management
At a glance
- Founded
- 2014
- Headquarters
- Guelph, Ontario, Canada
- Status
- Active
- Category
- Schema & Structured Data
- Founders
- Mark van Berkel, Martha van Berkel
What it is
Schema App helps enterprise teams build, validate, and deploy schema.org markup across large sites without engineering bottlenecks. The platform includes a visual editor, a knowledge graph layer, deployment via tag manager or CMS plugin, and analytics on which schema types are getting picked up.
Why it matters for visibility
Structured data is one of the strongest signals for both Google rich results and AI engine citation. AI engines parse schema to understand entities, relationships, and facts — making well-deployed structured data a direct lever on whether ChatGPT or Perplexity correctly identifies and recommends a brand. For sites with thousands of pages, doing this manually is impractical.
Pricing
Enterprise pricing on request.
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